After the two ads starring animals, Apple launched two new ads for the campaign Shot on iPhone, that campaign that was born just a day after Samsung manipulated the photos of the iPhone 6 in the presentation of the Galaxy S6. Since then they have updated the gallery adding new photos and videos to demonstrate the quality of the iPhone camera, first with the iPhone 6 and now with the iPhone 6s.
Images and videos from the Shot on iPhone campaign can show any scene using any of the current iPhone systems. Currently, iPhone 6s can record in 4K resolution, slow motion at 240fps / 720p or take 12Mpx photos. Although we also have the option of taking Time-Lapse captures, that is, a kind of video created from many photos taken with a certain amount of time, this is something that I don't remember seeing in the Shot on iPhone campaign.
Shot on iPhone By Marc Z.
In the first video we can see a girl whose hair is blowing in the wind. If I'm not mistaken, the video is recorded at 120fps, half of the 240fps that the iPhone 6s can record. In the latest Apple smartphone we have both options because if we decide to record at 120fps we will also be recording at a resolution of 1080p, going up from 720p to those capable of recording at 240fps.
Shot on iPhone by Robert S.
Interestingly, earlier he said that he did not remember seeing a catch Time-Lapse in the Shot on iPhone campaign, right? Well, if they had not launched any, the second of the announcements launched yesterday is just that. If you do not pay attention, we may think that they are going down the cables at the same speed as we would go down on a zip line, but if we look at the Zeppelin, for example, we will notice that the image is accelerated. Actually, we are not talking about a fast motion video, something that the native camera of the iPhone cannot do, but about a video created from several photos.
As I mentioned yesterday, the Shot on iPhone campaign should change drastically from September, when the iPhone 7 with dual camera is introduced. I want to see what he is capable of.