5 years later, the 3000 billion dollars that Apple invested in Beats are already more than amortized

5 years ago Apple surprised us with a purchase operation of the most important that has occurred in the technological ecosystem. 5 years ago Apple welcomed (bought) the giant of speakers and headphones, Beats.

Una operation that had a cost of 3 billion dollars and that it was based on the acceptance of the innovation of Beats, no one was kicked out, they were welcomed to learn from them and to follow the path of creation. Today, Apple travels in the world of music with Beats, and yes, the investment is amortized.

Sharing a laugh with Jimmy, Dre, and @cue. Excited to welcome the #beats team up # Apple. It's all about the music. pic.twitter.com/ZwyWgHFwhO

- Tim Cook (@tim_cook) May 28, 2014

We say it again, we are talking about an investment of nothing more and nothing less than 3 billion dollars, one of the most expensive operations in the technological world but, an investment paid off. And it is that in Cupertino has already been adopted without problems to the entire Beats companyEven the products provide a host of benefits to Apple. Have preferred places in the Apple Store, and we can even see the latest Apple chips, the H1 that we have in the AirPods 2, in the new Powerbeats Pro, the most innovative headphones from Beats. Some headphones that together with Apple have managed to increase their quality substantially.

Y you don't just live off headphones and speakers (which have also been criticized on numerous occasions for their doubtful acoustic quality), Beats has allowed the Cupertino guys to brush against the giant Spotify. And it is that there are many users who are easy to seduce with the brand of the capital B, a brand that has especially impacted Apple Music and that has managed to catapult the streaming music platform thanks to the artists who represented Beats. A collaboration, or rather, purchase, that of Apple and Beats that will undoubtedly bear new fruits, and you already know the interest that Cupertino has in music practically since the existence of the bitten apple.