We know for sure that Apple has had an important battle in defense of the environment in recent years, so much so, that every year they eagerly celebrate Earth Day, dyeing their logos green in the Apple Store and with special events for the assistants. However, this type of paraphernalia is relegated to the background when we see the true intention of the company, which is not only to campaign and publicity, but to actually do something to improve the situation on the planet. That is how Apple has just announced that it has achieved that 96% of the energy that the company consumes comes from renewable energy.
Once again, the interview has been broadcast on Bloomberg, a medium by which the Cupertino company has a predilection in recent years. The data they have left is really revealing, especially if we know that in 2015 they had already assessed the company's general consumption at 93% in terms of renewable and environmentally friendly energies. The first of the records has been to conclude that the company already uses clean energy in all its activities in the United States of America, that is, 100% of the energy that the Cupertino company consumes in the North American country is respectful with the environment.
At least these are the data that Lisa Jackson, Vice President of Environment at the company, has given to Bloomberg, in what looks like an exclusive report. In the meantime, In the rest of the globe, they use 96% of clean energy in total, thus crowning itself as one of the companies that takes this type of incentive most seriously, beyond the ecological labels and the boxes made of recycled cardboard. This has also dragged Biel Crystal Manufactory, Sunwoda Electronics and Compal Electronics, regular Apple collaborators.
Apple's history with ecology
At the very least, it is curious that the company is called precisely "apple", and this type of initiative plays an important role in its company policy. The last big move came on March 31, when Apple sided with Obama's environmental policy, directly opposing the repeal of regulations that current President Donald Trump proposed, and it is not exactly alone, In April 2016, Apple, Amazon, Google and Microsoft presented an amicus brief in support of the Clean Energy Plan of the Agency of Environmental Protection, with which the current President intends to terminate the current contract.
In the same way, during the month of March, already mentioned, the Cupertino company began to observe the first revealing data about its projects to create sustainable forests, started in mid-2015, whose main idea was to plant around 15.000 hectares of forests. According to the first figures, Apple has harvested 13 thousand metric tons of wood in 2016, at the same time that it protected another 36 thousand hectares of forests, which is not bad at all considering that the easiest thing would be to forget about these issues and worry about the pure economic benefits.
It is because of this type of initiative that Greenpeace, a well-known activist group in favor of protecting the environment and animals, awarded Apple the honor of considering it the company most involved with the environment, surpassing other films Facebook, Google and Adobe, which despite obtaining the degree « A ', maximum, obtains slightly higher scores in terms such as transparency when it comes to power plans. And it is that Apple likes to make public how well it gets along with nature, obviously because of the important advertising role that this entails, as well as the ultimate goal of protecting our planet. Definitely, obtained in January an 83 out of 100 in the Clean Energy Index that Greenpeace produced in 2016, making it clear to us that this is not simply "smoke."