The iPhone 12 is the world's best-selling 5G mobile. So out of the blue, it seems like a ghost told by Tim Cook in some event or interview that they have done lately.
But if we see that such a statement is made by a totally independent company like Counterpoint, and it shows you with the sales figures in hand (or on the screen, rather), things change. Let's see in more detail what it is based on to give such a resounding statement.
The iPhone 12 has become the world's best-selling 5G smartphone in the month of october, despite the fact that the pre-orders began in the middle of the month, according to Counterpoint Research.
According to their figures, iPhone 12 got 16% of the total global market, while the iPhone 12 Pro achieved another 8% additional. The closest competitor was Samsung's Galaxy Note 20 Ultra 5G, which reached just 4%. The top ten were completed with three Huawei models, two Oppo and two other Samsung phones.
Three factors have been key in sales success
Counterpoint believes that there are three factors that explain the success of the launch. iPhone 12 and iPhone 12 Pro. The first, that there is a large accumulated demand for an upgrade to the 5G network, by Apple users, which is now becoming real sales.
the graph of sales in October speaks for itself.
The second is explained by the strong promotions of the telephone operators, especially in the US, which accounted for more than a third of iPhone 12 and 12 Pro sales during that month. All carriers offered the iPhone 12 at no upfront cost through a mix of trade-in and unlimited plans.
And the third, that China and Japan they also had a strong initial demand for the iPhone 12 series. Compared to most other 5G models, which have a regional presence, the iPhone 12 has a broader market coverage: it is available in more than 140 countries, thus helping to increase global sales.
The report also explains that demand for the iPhone 12 is likely to remain strong. until the fourth quarter of 2020especially during the December holiday season.
Strong sales from Apple will also boost volumes in the premium segment. Due to the late launch, some of the sales will be delayed to the following months, thus maintaining the momentum of the iPhone 12 series until mid 2021.
IPhone 12 will help 5G mmWave expansion in the US.
The iPhone 12 series has also given a boost to the 5G mmWave network. IPhone 12 and 12 Pro for the US are capable of supporting such a subnet. As a result, penetration of mmWave-capable smartphones increased to 12% in October compared to 5% in September.
The popularity of the iPhone 12 also means that there will be a large installed base of mmWave-compatible devices in the US This is important because it gives operators an incentive to implement the mmWave infrastructure quickly.
High performance and low latency provided by mmWave will help unlock the true potential of 5G. With the network and mmWave devices in place, it would lay a solid foundation for Apple to harness the power of mmWave in segments like AR / VR.
