Apple's new ad shows how productive we can be at work with their products

iPhones, iPads, Apple Watch, Apple TV, Macs ... there are more and more devices that we have in the market of the guys from Cupertino, devices to be more productive with, and why not, entertain ourselves in our free time. But what will be the next Apple devices? We know little about what will come in the future, but it is clear that what we have now makes our lives much easier.

Apple Lossless Audio CODEC (ALAC), has put its marketing machinery back to work and just launched a new spot nothing more and nothing less than 3 minutes to motivate us to use their devices at work and thus be a little more productive. After the jump we show you The Underdogs, the new Apple at Work spot. 

As you have seen, everything is born around a group of creatives who need to create a new round pizza box (This was already patented by Apple and used in the Cupertino employee cafeteria), from there teamwork grows in productivity thanks to the entire catalog of Apple devices. In the spot we can see iPhones, iPads, Macs, Apple Watch, Apple Pencil, a long list of devices that allow these cute characters to make that round futuristic pizza box.

And not just devices, Cupertino services like Facetime (with its new group options), and the AirDrop (one of the most interesting transfer services) also have their little moment of glory in this new spot. Even we see competing apps like the Microsoft Office suite in which they get to use the Apple Pencil. So now you know, and they already tell us at the end of the video: «This is Apple at work«Take advantage of your devices in your professional environments, you will be more productive.


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