During the 99th edition of the Art Director's Club awards held this year, the Cupertino-based company has won 25 awards, being the great winner of this contest, contest the one that obtained the Black Cube price Best in Show, four Gold Cube awards, three Silver Cube and six Bronze Cube in others.
Apple won one of the most important awards with ad Bounce an ad created by TBWA Media Arts Lab. The ad Bounce, lasting 2 minutes, follow a man as he bounces and steals through the streets of a city while listening to the song I Learned some Jazz Today by Tessellated.
According to Kevin Swanepoel, CEO of The One Club for Creativity:
Bounce is an amazing example of innovative creative work. He is the epitome of excellence in film art and innovation, which is the foundation of how these awards are judged and is worthy of the Black Cube at Best in Show as the best creative work in the world last year.
This has not been the only award that this ad has won, since in addition, it has also won two Gold Cube in the Branded Content / Entertainment - TV / Film / Single and Craft in Video / Directrion - Single categories; and two Silver Cube in the categories Craft in Video / Cinematography - Single and Television / Film / Oneline Video / Online - Single.
Other announcements announcements that have also allowed Apple to triumph in this contest are:
- The announcement of the AirPods in the Apple Store that the Silver Cube has received in the Art Direction category.
- Listing snowbrawl (Snowball war) that got the Bronze Cube price.
- The intro of the series Morning Show
- Wonderful Tools ad in the animation and artistic direction section.