The presentation of the new iPhone range, among which we find the iPhone 11 and the iPhone 11 Pro, also left us with a series of curious moments related to the hardware improvements in the new smartphone from the Cupertino company. One of the new capabilities is precisely the ability to record video in slow motion with the front sensor. However, to promote it, Apple saw fit to initiate a kind of advertising campaign, called "Slofie" by recording a small video in slow motion with the front sensor. Now Apple has patented the "Slofie" brand in the United States of America, the campaign for the selfie in slow motion is serious.
To me the presentation of this functionality seemed more curious than useful, in fact I am sure that it is that typical Apple capacity that ends up being copied to exhaustion by the rest of the brands but that at the moment of truth does not end up having any kind of real impact on the public. An example are the Animoji and the Memoji, products that now gain a significant expansion since we can import them as Stickers in traditional messaging applications such as Telegram and WhatsApp. Be that as it may, I'm sure the "Slofies" will be coming to the competition soon, but ... was it really necessary?
I don't know, I think these 120 FPS slow motion videos could have been advertised as one more feature, but I don't think they have enough relevance to be worth popularizing, especially since To be honest, most of us will deliver a gruesome slow motion result, facial expressions are not exactly the most graceful in these types of recordings. Be that as it may, Apple is very serious about the "Slofies", so much so that it has registered the brand in the United States of America and everything points to a subsequent marketing campaign.