The first fiscal quarter of 2020 ended on December 31 and statistics continue to be released based on data provided by companies. This first quarter is key because Christmas is in between and this produces a increase in sales and device activations. However, a notable increase is not seen because this period is shared by the second quarter. The analysis published by the Consumer Research Intelligence Partners ensures Apple achieved 44% of all smartphone activations in the US market throughout the first fiscal quarter of 2020, its best growth data in a quarter since 2016.
Users remain loyal to their operating system: iOS vs Android
Currently most of the devices on the market are divided into two operating systems. On the one hand, iOS, only marketed by Apple and established on iPhones and iPads. On the other hand, Android, an open system implemented by companies around the world such as Samsung or LG. One of the most anticipated statistics by companies each quarter is the number of activations of each system operating in relation to smartphones, published quarterly by the Consumer Research Intelligence Partners.
The data comes from first fiscal quarter of 2020 which include the months of October, November and December 2019. It is important to note that the fiscal quarter of the United States does not correspond to the calendar year. This study reveals that Android was responsible for 56% of smartphone activations. Meanwhile he The remaining 44% corresponds to iPhone activations.
If we analyze the successive first quarters of recent years we see how Apple has rebounded slightly from 30% in 2018 to the current 44%. As the media comments, it is the Apple's best one-quarter growth data since 2016 whose activation rate was close to 41%.
Finalmente, otro dato interesante que revela el estudio es que el 89% de los usuarios Android permanecieron en el mismo sistema operativo en caso de haber cambiado de terminal. Mientras que en iOS la tasa de fidelidad es del 91%. Esto refleja que los usuarios se acomodan en una forma de trabajar y de comprender el dispositivo y no prefieren cambiarlo ni por otro terminal ni sistema operativo.