The National Basketball Association (NBA) and Apple have reached an agreement to create a playlist on Apple Music, a playlist that will consist solely of independent artists from an independent label. This playlist will be called Base: Line.
The production list will consist of some 40 hip-hop songs And every week it will be updated with new songs, according to Jeff Marsillo, the NBA's senior vice president of media distribution. All songs that are part of that playlist will be available on the NBA website and app.
In addition, they are also used in the best moments of the featured matches that are shared through social networks. Eddy Cue, a well-known NBA lover, has been one of the participants in the agreement. Cue says she is excited about the deal she has reached with the NBA, a deal designed to support emerging and emerging independent urban artists.
Although the playlist will be managed by Apple, most, if not all, titles will be contributed by UnitedMasters, a relatively new music label with about 190.000 independent artists.
UnitedMasters founder Steve Stoute states that there is more supply of new musicians than traditional labels can handle, artists who are reaching new audiences before a traditional record company.
Apple's commitment to services with the launch of Apple TV +, Apple Arcade, Apple News + to name the most recent, are further proof that Apple wants to leave the iPhone-dependency you have of your flagship product, especially now that sales have stopped growing at the rate they have done in recent years.
