Throughout, Apple buys a large number of companies, although we are not aware of all of them. On this occasion, we know, through Bloomberg, that the Cupertino-based company has bought startup AI.Music, a British company that create songs using artificial intelligence.
AI.Music technology can create copyright-free soundtracks dynamic and can change based on user interaction, such as modifying the intensity when you are doing a workout.
On the website of this company, currently not available, we could read:
AI Music is at the forefront of exploring how artificial intelligence can change and adapt music. Simply put, we believe that music should be accessible and contextually relevant to both its creators and its listeners.
With our Infinite Music Engine and other proprietary technology, we offer bespoke solutions for marketers, publishers, fitness professionals, creative agencies and many more.
Music that adapts to the beat of your heart, audio advertising that matches the listener's context, universal licenses in all formats… All of this is possible, and more, thanks to our cutting-edge research and scalable in-house development.
At the moment, both the amount that Apple has paid and what the company's intentions are with this company are unknown, which joins the acquisition last August of Primephonic.
This purchase has all the earmarks of will be integrated into Apple Fitness+ offering an extra to motivate all users of this platform that has been available in Spain for several months.
It is likely that during WWDC 2022, Apple will announce some functionality related to this purchasealthough it is still very early.