Apple has been involved in a series of rumors that place it, facing this newly released 2017, in the purchase of a film and television studios in Hollywood. This move would respond to the desire of the company led by Tim Cook to offer its users an audiovisual service under subscription. This drive is not the first time that it has seen the light. The Cupertino-based company has been trying to get its head into this market for many years now, but needs for other Apple products aborted past attempts. Now, it seems that Tim Cook is willing to give the final green light to the project, which would mean a very important outlay.
In this regard, the founder of Mega, Kim Dotcom, has once again ventured to make a forecast about Apple's future movements. On this occasion he has assured (and emphasized about it) that the Manzanita company will take over some famous Hollywood studios throughout this 2017. According to these statements, Apple's position regarding content providers has been Very cozy tornado should not come as a surprise to anyone.
In fact, we have recently learned that Apple was investigating the possibility of supplying audiovisual content to its users at home, even when the film in question is still being exhibited in theaters. This has the potential to change the way movies reach audiences, and buying a studio would not only make sense in the short term, but it would also perhaps mean giving Apple a foothold in any discussion around these issues.
However, despite the attractiveness of the idea, it is mandatory to be, at least, a little doubtful about the source of the information. Kim Dotcom does not have what is said a credibility ... absolute, due to the life she leads and her history of disagreements with justice. Whether or not you are in a position to know if Apple is looking to buy a movie studio, we cannot be sure, but the theory would make sense and would respond to the current way of Apple in other sectors in which it has previously decided to enter.
Time will tell whether or not Kim Dotcom was correct in her claims, but for now, we remain skeptical. Buying a movie studio is not an easy task and buying one with a suitable catalog to match Apple is even more difficult. In addition, the Apple project would encounter many impediments. One of the most important would be the competition that Apple would find in the market. Multiple services are those that today are supplying paid audiovisual content to users of these services under subscription. Netflix, HBO, Amazon Prime Video are just some of the examples of a market that is increasingly attracting the attention of new companies trying to change the service model. However, the competition is not something to scare in the headquarters that Apple has in Cupertino. When they launched the Apple Music service, long-standing competitors such as Spotify or new releases that found great success such as Tidal were already on the market. Apple did not listen to anyone and drew its own path, which led it to settle Apple Music in the audience and get a piece of the musical pie.
In the audiovisual market, the great asset that Apple intends to play is broadcasting in streaming film titles that are still in theaters. The result of this initiative could completely change the audiovisual landscape and the process that tapes follow when they are released. Just as television series are gaining in importance compared to feature films, premieres could go on to be made on television platforms. streaming instead of in movie theaters.
In a year we will see how right the words of Kim Dotcom were.