At the beginning of 2018, one of the controversies that could most affect the company was unleashed with headquarters in Cupertino in recent years, a controversy that greatly damaged the image of the company. We are talking about the software feature that reduced the performance of iPhones when the battery was not in good condition.
To try to muddle through after justifying why you added that feature, Apple lowered the price of the battery replacement program to 29 euros, from almost 100 euros it costs, depending on the device in question. This battery replacement program was another reason that affected global iPhone sales in 2018, sales that fell for the first time in years.
As more details became known about the function that Apple had introduced with iOS 10.3.2 and what slowed down CPU performance to extend battery life and to avoid that before performance peaks this is turned off suddenly, more and more users and user associations from all over the world, who began to sue Apple, accusing it of selling products with an expiration date.
The latest he faces comes from California, where 18 people have collectively sued Apple for reduce the performance of older devices without informing the user.
Apple got it wrong from the start. It was not difficult for him to notify the user of this function, allowing him to activate or deactivate it (as he did when it was too late through an update), so that this would be the end user, who would have to assess whether he wants to extend the battery of your iPhone or you prefer to make the most of it while using it.
Obviously this it only happens with iPhones whose battery was not in good condition, but many were the users and associations that took advantage of it to encompass the entire iPhone range, including the models that had only been on the market for a few months, and thus accuse the company of the well-known and misused planned obsolescence.