All the tensions between Apple and Samsung are well known at a time when smartphones are an increasingly important part of society. The years of lawsuits and the occasional disqualification in public events have shown this. The competition between the Californian company and the South Korean, however, could now shift more than ever to one side of the scale, according to the testimonies of an analyst collected in Business Insider.
In relation to the recent events that have happened to the Asian company, Apple seems to have renewed its powers at a time when reputation and the ability to surprise the customer is everything. This is how Brian White, an analyst at Drexel Hamilton, tells it.
Given the iPhone 7 debacle, the arrest of Samsung's vice president and heir last week, and a slightly traditional Mobile World Congress for Samsung, combined with the iPhone 'X' launch this fall, we believe Apple has Samsung on the ropes as never before in recent times.
All of this has resulted in a loss of popularity for Samsung (it no longer appears in Fortune magazine's 50 Most Admired Companies list, while Apple ranks first) that might not be favored by the upcoming release schedule. Samsung to Unveil New Galaxy Tab S3 at MWC, but it will wait until the end of March to present its new Galaxy S8, when a special event is also expected by Apple to show new iPad Pro and some news in the field of the iPhone.
The year is set out in a very interesting way for the two technological giants and all of us who live it from outside, promising us some very interesting months of news and sales figures. 2017 can be a key year for development and influence in the future from both companies.