Apple hires a Paramount executive to promote comedy within its video platform

In recent months, Apple has released the checkbook and is dedicating itself not only to hiring a large number of executives from the film and television industry, but is also closing a large number of agreements to be able to offer a wide variety of content, through its video streaming platform, a platform that currently we do not know how it will be accessed.

The Cupertino guys just hired Dana Tuinier, an executive from The Paramount Network, to handle programming for Apple's comedy-oriented platform. So far, at Paramount he held the position of vice president of development and programming of his own content.

This movement by Apple is interesting, and the new signing since it occurs 11 days after the launch of The Paramount Network, a new video platform, previously called Spike that has only been in operation for 11 days. Paramount has launched this new service to bring together all the content produced by the company in collaboration with Viacom under the same brand. Dana He actively collaborated in the development of series such as Younger, Teachers and First Wives Club.

Previously, Dana was working as programming director at Fox, with New Girls, Bob's Burger, Cosmos: A Spacetime Odessy, Almost Human and Glee being some of the most notable successes of both Dana and Fox itself. Within Apple, Dana will report directly to Matt Cherniss and serve as executive Comedy creative for Apple's streaming video department.

Some of the series that Apple already has confirmed for its video service in steraming are the drama starring Octavia Spencer, Reese Witherspoon and Jeniffers Annistor and the new season of Amazing Tales, created by Steven Spielberg in 1985.


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