Apple has just released the financial results for the second quarter (Q2) of 2019, which runs from the months of January to March. With a revenue of 58.000 million dollars, it is the second best Q2 in its history, with iPads as the main protagonists growing as they had not done in the last six years, and with an increasingly important Services sector.
However, the news for the iPhone is not good, as sales continue to decline. Although it no longer discloses the iPhone, iPad, or Mac units sold, it does break down revenue by each of these categories, and revenue from the world's most successful smartphone continues to decline.
Maximum growth for iPads
The Apple tablet seems to have bottomed out a few quarters ago and is gradually showing an increasingly positive trend. The strategy of having a more affordable model and other more "professional" models at higher prices seems to be paying off, and Apple tablet sales are slowly rising. This quarter was about $ 4.900 billion in revenue, up 22% from the same quarter last year, with $ 4.000 billion in revenue.
In March Apple launched the new iPad Air, but its effect on revenues will not have been significant in this first quarter and we will have to wait for the next to see if it contributes to improving this upward trend. With an iPad 2018 as the input device, the aforementioned iPad Air as the mid-range, and two iPad Pro models marking the top of the range, Apple wants everyone who wants an iPad to have the model they are looking for, and it seems to be working.
The Services, unstoppable
Apple Services continue their unstoppable escalation and once again set an all-time high with revenues of $ 11,500 billion, 16% more than the same quarter last year and 50% more than five years ago. And that the great bet of Apple has not yet arrived, its news and television service, announced in the last Keynote of March and with which Apple wants the piece of the cake that takes this category to be every time larger size.
Wearables, home automation and accessories continue to grow
Another record that has been broken this quarter comes from the hand of this category that includes devices such as the Apple Watch, the AirPods or the HomePod. With an increase of almost 50% compared to the same quarter of the previous year, this category before almost despised now amounts to the not inconsiderable figure of 5.100 billion dollars.
The iPhone continues with its bad trend
We do not know the units sold, but we do know the income obtained with the iPhone, and again they fall compared to the quarter of the previous year. ANDhis Q2 2019 has meant revenues of $ 31.000 billion, a figure that is still excellent, but that if it is compared with the 37.600 million dollars that were obtained during the same quarter of 2018 is bad. Despite these bad numbers, Tim Cook says they are optimistic because they have seen a good trend in China, and also the iPhone renovation programs delivering old models have grown up to four times more during this quarter.