The initial demand of the iPhone SE has surprised everyone, including Apple. So much so that, according to the Taiwanese media DigiTimes, the company headed by Tim Cook has been forced to increase production of the last 4-inch iPhone to reach the Apple family. DigiTimes cites industry sources and ensures that Apple has increased orders of the iPhone SE of the 3.5-4 million that they had originally planned to 5 million units.
DigiTimes sources also say that chip orders of the iPhone SE for the third quarter of 2016 will be similar to those of the second quarter, which means that the current success of the iPhone SE is not something abnormal that is happening by the launch of a new device. And, although many of us thought that large screens had displaced small screens, there are not few users who prefer a more manageable device due to its smaller size.
The iPhone SE sells better than expected
Although the iPhone 6s has important novelties such as the 12Mpx camera or the 3D Touch screen, its price does not invite to renew the smartphone for owners of an iPhone 6. We could say that the iPhone SE is an iPhone 6s reduced in size by a much more competitive price, as long as certain points such as the front camera or the 3D Touch screen are not taken into account. An iPhone with the power of an iPhone 6s for a price of € 489 may be one of the reasons why its demand has been so high. Also, it is likely that many of the buyers of an iPhone SE had planned to buy the iPhone 6s until the moment they learned of its new price increase, so they could not resist buying more or less the same for less money when they presented the new model in March.
Another possible reason why the iPhone SE is selling so well is that it is the most powerful mid-range device on the market. If we compare it with other mid-range, the iPhone SE with its A9 processor and M9 co-processor and its 2GB of RAM make this new little one a device to take into account. In any case, the good sales of the iPhone SE have not prevented Apple's numbers from falling for the first time since 2013, but Tim Cook promises that we will see very important news in September?
