At the beginning of January of this same year it was announced that Apple would become the first company in the world to exceed three billion dollars in market value. This success was celebrated from Cupertino pointing out the importance of brand contact with the user reflecting the commitment to society, key to its success. Weeks later, the new Brand Finance Global 500 ranking was published, reflecting the value of the world's great companies. This year Apple tops the ranking, like last year, becoming the most valuable company in the world: 350.000 million dollars.
Apple is the most valuable brand in the world: 350.000 million dollars
El Brand Finance Global 500 is an annual list that analyzes the world's great brands. The purpose of the ranking is evaluate and quantify the financial value of companies with the purpose of helping organizations to decide their strategies. The list is compiled by the consulting firm Brand Finance and publishes a list of the 500 most valuable brands annually.
A few hours ago The Brand Finance Global 500 of this 2022 was published. En that list We see how the first four positions are maintained:
- Apple Lossless Audio CODEC (ALAC),
- Amazon
- Microsoft
In the fifth position is the American Walmart, which overtakes Samsung, placing itself in sixth place. This drops it one place from last year's list.
If we analyze the value of Apple offered by Brand Finance, we see that it has a value of more than 350.000 million dollars. What would be about 306.000 million euros. It thus becomes the most valuable company in the world and in the ranking in all of history.
In the published report, the CEO of Brand Finance claimed that Apple has an "astonishing level of brand loyalty." This is due to the fact that Cupertino takes great care of the quality, innovation and reputation of the brand. Not only with its products but with the contact with its customers. In fact, it is said that the possibility of entering the market for electric vehicles or virtual reality could skyrocket its value for another year.