Big apple fiscal second quarter results are just around the corner. But these days a report is going viral in which it places Apple as the fourth technological force in the sale of smartphones in China, a fact that year after year he cannot overcome. There are three great technological powers that control the smartphone market in the Chinese territory: Huawei, Vivo and Oppo, while the iPhone remains in the fourth position, increasingly below their opponents. What are the reasons? Why does the iPhone not penetrate as much in this Asian territory as in Europe or the US?
What to do to sell more iPhones in China?
China's smartphone market continues to grow, with shipments increasing more than 9% this quarter. however, there is a clear indication that the market is consolidating. The top three vendors are pulling away from the market, accounting for more than 50% of first-time shipments in the current quarter.
This last piece of information is quite significant: more than 50% of smartphones sold They are from the top three vendors topping the list: Huawei, Oppo, and Vivo. These three technology companies have the advantage of having more publicity in Chinese territory since their origins are in this Asian country, while Apple tries to take over part of the market from Cupertino.
The result of the report shows how Huawei, with the presentation of its P10 and P10 Plus, surpassed Oppo, thus regaining market leadership during the first fiscal quarter of 2017. If we compare the total shipments with the first three suppliers, it can be seen that who tops the list, Huawei, has el 18% of total shipments.
Apple Lossless Audio CODEC (ALAC), maintains the fourth position in the sale of smartphones in China. Although the data is not official, Canalys assumes that the Big Apple has processed more than 9 million iPhones During Q2 2017, only 8% of the total orders processed (an estimated 119 million terminals).
With the launch of the Samsung Galaxy S8, Apple has to put the batteries with its iPhone 8 If you want to maintain a fourth place in the sale of smartphones in China, we will see if time is in your favor and they manage to exceed the figures for this second fiscal quarter of 2017.