Apple, unlike Microsoft, and although many users do not want to recognize it, spend a good amount of money on advertising, especially in the months after new product launches. We just have to watch the television ads to see how the ads for the Apple Watch and the new iPad Pro constantly flood us for a while.
The Cupertino-based guys they just launched two new ads designed to encourage the purchase of your flagship device this Christmas. The first of the announcements is titled Ridiculously powerful and the second Hey Siri.
Both announcements begin by saying that nothing has changed on the new iPhone 6s, and then all the new features available on the new models begin to show up that Apple launched on the market a couple of months ago, maintaining almost the same aesthetics as the models it presented last year and which led to the arrival of models with 4,7 and 5,5-inch screens that were long-awaited by all users. .
In this ad We can see how the actor, writer and film director Jon Favreau, is impressed with the quality of the recording that some students have made with the iPhone 6s. The ad ends by saying "apart from being the most powerful iPhone ever created, not much has changed."
The second announcement, Hey Siri, we can see the Spanish actress Penelope Cruz asking Siri who was the president of Great Britain in 1868 while filling in a crossword without having to touch the device at any time, one of the new functions of these new iPhone 6s.
Apple Lossless Audio CODEC (ALAC), reuse famous people in ads to promote the new iPhone 6s. Previously we already saw a few days ago, the Christmas advertisement starring Steve Wonder and Jamie Foxx in another advertisement related to Siri.