Fluctuation and instability could be two words that define the current global situation at the expense of COVID-19. The decisions and measures that companies are taking around the world must be firm and measured. One wrong step could mean losses of millions of dollars that would imply a before and after in their ranks. A few days ago Apple announced that would restrict the simultaneous purchase of iPhone, iPad Pro, Mac mini and MacBook Air to two units per model in the Apple Store Online. Today we know that this restriction has been removed for iPhones.
Demand Problems? Apple Removes Appl Store Online Restriction
La tienda en línea de Apple ahora limita a los clientes en los Estados Unidos a comprar «dos unidades de cada modelo de iPhone por persona». Por supuesto, los clientes pueden comprar más de dos iPhones en el mismo pedido, siempre que sean modelos diferentes. Por ejemplo, puede comprar dos dispositivos iPhone XR y dos dispositivos iPhone 11 Pro, pero no puede comprar cuatro dispositivos iPhone XR. Las restricciones de compra del iPhone se aplican al iPhone 8, iPhone 8 Plus, iPhone XR, iPhone 11, iPhone 11 Pro y iPhone 11 Max.
This restriction appeared in Apple's online store in the United States a few days ago. The problems stemming from the coronavirus could have caused some uncertainty among the Cupertino ranks. The mechanism was simple: no more than two devices of the same model could be purchased in the same order. In this way, Apple made sure to limit the demand through this restriction.
However, today we know that the restriction for iPhones has been lifted, and you can already buy several terminals per model in the online store. On the other hand, the limitation by units is maintained in the models of MacBook Air, Mac Mini and iPad Pro. The explanation for this rare movement only has Apple but several hypotheses are proposed.
One of them would be in relation to the production distributed in a large part of the Asian countries. The complex situation these countries are experiencing with their factories could have put an important production line in the Big Apple in check. Another hypothesis lies in the demand. Apparently this could have been lower than expected by Apple, so the measure would not make sense.