Apple Pay is honestly the best contactless payment method you can find today. Those of us who have become accustomed to it no longer understand the need to get a credit card. Despite the obstacles that the Cupertino system is encountering in Spain to expand properly.
However, it is clear that Apple is flexible in its principles depending on the market in which it is located. So much so that in India they are preparing to integrate Apple Pay with the different digital wallets that are already present in the country with the intention of expanding their contactless payment service much faster.
This makes us wonder why in Spain, a "first world" country, we still have a single real bank to synchronize our cards with Apple Pay (Banco Santander) despite having announced that another one as popular as Caixa will arrive at the end of the year Bank. This is in stark contrast to the expansion method he wants to employ in India, where he is willing to renounce this closed system principle. to be offered in other types of digital wallets just to be present in a rising market, where they do not have Apple culture, far from it, but they intend to win at all costs. Powerful gentleman gift money as a Castilian saying would say.
The companies are waging a fierce battle to impose their payment system in a country that is destined to become a great power, despite being the most populous on the planet. Be that as it may, while systems such as Bizum and Verse continue to look at Apple Pay from afar in Spain, in India they will take advantage of the Paytm platform as one more advertising element, iEven those users who do not have an iOS device will be able to use Apple Pay, since they are generic payment platforms.