Apple's prices distort the euro-dollar exchange rate We Europeans pay more!

Apple's official prices announced in keynotes like yesterday's have always created some controversy. In fact, the equivalence in dollars has never been done with the currency exchange in the market, and we saw how prices in different countries have been varying with notable differences. However, after yesterday's presentation, and especially with the abrupt changes that the euro has experienced in the market against the dollar, Apple's mask has been revealed and it has been shown how it clearly prioritizes the United States over the others. territories. What's more, the price differences we pay with regard to devices, they have been expanded.

In the case of Apple Watch, although officially in Spain we do not know what it will cost, because we are not one of the countries chosen for the launch on April 24, we can access prices in Europe, specifically in euros thanks to the German App Store. The capture that I show you I have taken precisely from there, and in it you can see the prices at which the Apple Watch will officially be sold in the German market. In this case, it is the cheapest edition, that is, the Apple Watch Sport Edition that, as we already told you in our analysis of all prices in dollarsIt would be released in the US for $ 349 and $ 399, depending on the size of the box.

Si we consider the current dollar-euro exchange, which must be remembered has depreciated considerably in recent weeks, and currently stands at 1,07, we will have that the Apple Watch Sport Edition should be sold (at the same conditions of taxes and fees), in the area euro at a price of 326 euros. But Apple lists it at 399 euros. So in the case of the 38mm casing, the company achieves an extra profit of 73 euros on its European sales. Same case in the largest size, in that of the 42mm case. While officially to change an Apple Watch would cost us 372 euros, we have to pay 449 euros for it.

And currently, those differences are not only seen on the Apple Watch. They exist in all the brand's devices. Even when the dollar was at its worst, Apple did not hesitate to apply parity, or to set an even higher figure. And that in many European countries it is accused of applying important tax engineering to not declare its benefits, but not even with those does it seem that Cupertino is willing to give us the same treatment as the American client.

In the case of the Macbook just presented yesterday, the differences are even more notable because the price is higher. In the United States it costs $ 1249. In Europe, for the same version, we have to pay no less than 1499 euros. And the euro, for now, is worth more than the dollar.

The particular case of Canada

Almost as a kind of consolation, we come across other markets, which use currencies other than the dollar and the euro, who also suffer from the same Apple policy. Perhaps because it is a neighbor of the United States, one of the most striking is the case of Canada.

In this case, the iPhone 6 price has changed after the last keynote. Now the terminal has a cost in the case of the iPhone 6 between $ 749- $ 969 and the iPhone 6 Plus moves between $ 839- $ 1099. That means that prices have risen between 12% and 13.4%. If we also check the current price of both currencies, which is 1 USD = 1.26 CAD, when we compare the price of the iPhone 6 in the United States, which is 649 US dollars, with its price in Canada, converted to this currency, it is say 839 dollars, the increase to pay to buy it in the neighboring country is no less than 29,3%.