Apple's advertising campaigns and, in particular, its advertisements, have always stood out for their excellent performance and what they manage to convey. If a few days ago they launched a new one to promote the new MacBook Pro, in which they made a tour of the most transcendental inventions of which there is evidence, now it is the turn to inaugurate the Christmas campaign.
The fiscal four-month period corresponding to the Christmas period is one of the most important for Apple at the profit level, so its commercial work intensifies on these dates. Today they release an advertisement destined to give rise to this period and that it is, without a doubt, the strangest of those that the company has filmed in recent times.
In it we see an endearing Frankenstein who seems ready to celebrate Christmas because, what the heck, that you're a monster doesn't mean that you can't also be a part of this party. It is inevitable that when you see it Let's remember the Nightmare Before Christmas, a Tim Burton movie in which its characters -monsters- live in the city of Halloween and want to celebrate Christmas too. The resemblances and similarities are more than reasonable.
The background of the announcement, which Apple makes clear with a sentence at the end of it, is that we must open our hearts to all people, no matter how they are. This is one of the strangest ads we've seen part of the Cupertino ones to date, but at the same time it still has that characteristic touch that makes identifiable to company announcements.
And to you, what do you think of this new Christmas ad released by Apple today?
Beautiful, simply wonderful, very similar to the feeling of the announcement of the child who went through everything but prepared his family on video, this announcement expresses exactly the same thing, the protagonist at the beginning of the announcement feels that he will be rejected by others and in the end gives an emotional blow when everyone sings his song. The people who make the ad certainly know how to convey values.