Currently all of Apple's efforts they are focusing on India, which with more than one billion inhabitants, is the emerging country that is gradually becoming the new goose that lays the golden eggs, after China. It seems that a month before the arrival of the new iPhone 5se, or whatever it is finally called, Apple is already preparing the ground for the firm's customers to start saving and can enjoy the most updated new four-inch model.
According to the latest news from the Asian continent, Apple has stopped selling the iPhone 5c and iPhone 4sVeteran models but they were still selling quite well in the Indian market, since it was for left of the 20.000 rupees, about 260 euros to change. After the release of these two models, the cheapest iPhone available in India is the iPhone 5s that can be purchased for 24.000 rupees, about 315 euros at the current exchange rate.
After stopping selling older models Apple is paving the way for manufacturers like Motorola, Samsung, OnePlus and other Chinese manufacturers who are selling their devices like hotcakes at a price very similar to that of the iPhone 5c and iPhone 4s now withdrawn from the market. According to a company executive, the decision to continue selling these devices in India, Russia and Brazil mainly, was due to the wide demand and economic conditions in these countries.
According to the executive, that he did not want to reveal his name:
Apple's idea was to create a strong customer base with an inexpensive entry model to entrap them in the Apple ecosystem. But finally production has been halted so that the manufacture of the new models oriented to emerging markets can begin.
If really the reason for Apple to return to 4 inches is the emerging markets this device should not exceed $ 400, and it already seems like too much money for the market niche it is aimed at.
In the world of local or international business, shareholders, through their marketing strategies, are always thinking of increasing the portfolios of clients or markets, bearing in mind the profitability of their actions. If Apple's boom has been> to be different> and it has given us the iPhone 6 and 6s and now they manufacture the iPhone 4 of 4 ″, we hope that they are for those emerging markets and not for consolidated markets, that we would see a "setback" to one 4 ″ the size of the ipod of the year 2009. Really its price is quite high,