It seems that the business of Apple's streaming video goes smoothly, many of the technology analysts already predict that it will be this new service that will save the Cupertino financial debacle. Failure or not, what is clear is that since Cupertino they are not stupid, and they are the first interested in fixing their economic forecasts.
Today we get a news related to Apple's streaming video service, and it is precisely also related to one of Apple's latest partners related to this streaming video: the production company indie A24. And we already have what will be the first movie in which Apple and A24 will walk hand in hand: the next film by Sofia Coppola with Bill Murray ...
The director, Sofia Coppola, has directed films such as The Suicidal Virgins, Lost In Translation, Marie Antoinette, o The Bling Ring; and precisely in Lost in translation, incredible movie that I highly recommend, it was where forged the relationship between Sofia Coppola and Bill Murray (A quintessential indie film in which Scarlet Johansson also appears). This time, Apple would launch the link with the indie producer A24 for the production of On The Rocks, the new Sofia Coppola film in which in addition to Bill Murray we will also see Rashida Jones (famous for her role in The Office).
On The Rocks will tell us the story of a young mother who will meet again with her playboy father, understanding this as a living father, along the streets of New York. An argument that fits quite well with the director and the acting cast. And now that? Well, we already tell you that we really want to see this new movie by Sofia Coppola, I think Apple has started an interesting path together with the guys from A24, and we can only wait anxiously for the launch of a streaming video service by the guys from Cupertino, and of course, this most interesting movie On The Rocks, the latest from Sofia Coppola.