Instagram Stories get users to spend more time in the application

Facebook has been known in recent years for copying everything it likes in a very shameless way and without cutting a hair. It seems that the refusal of the owners of Snapchat for several years to be acquired by Facebook did not sit well with Mark Zuckerberg and he has put all his efforts in trying to sink this messaging platform. And at the moment it seems that it is succeeding, since the launch of Instagram Stories copied literally from Snapchat has allowed users to spend much more time in the application, so that advertisers show more interest in Offering your advertising on this platform, which in turn generates more revenue for Zuckerberg's company.

In early summer, Instagram claimed that new Instagram Stories were used by more than 250 million users. Now he claims that these Stories have achieved that the time that users spend using the application has increased considerably. According to the company, young people under 25 years of age spend an average of 32 minutes a day using the application, while lThose over 25 years of age have increased the use time to 24 minutes.

The company has not offered usage data for the past year, so we have to believe that the blatant copy of Snapchat has done the company very well. With this information, it seems that Mark Zuckerberg wants to blatantly show off before Snapchat, the great victim in this regard. To try to stop the massive copying of functions, Snapchat has hired a developer who specializes in protecting its applications.So that reverse engineering cannot be used to check how it works and copy it, the procedure that Apple has used every time it has copied to Snapchat.


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