Since the launch of Apple's streaming music service last year, there have been no few exclusives that the Cupertino-based company has released on both Apple Music and iTunes. And for now, as we reported a few months ago, The company will continue to use this operating policy, which has been giving it such good results., since it currently has just over 15 million monthly subscribers. Spotify for its part, without going to play in the exclusives, has gained practically the same number of users in the same period of time.
Following the exclusivity policy that the company signs with some record companies and artists, Katy Perry has just released the single Rise, a song that will be part of the soundtrack of the Rio de Janerio Olympic Games. Rise will be the headline music for NBC's coverage of the Olympics. The release of this new song has caught the music community by surprise, as it is the singer's first song in the last two years.
As we can read in Entertainment Weekly:
This is a song that has been brewing within me for years, which has finally come to the surface. I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our world to come together.
To carry out the launch, the singer has used her account on the social network Twitter, which has more than 90 million followers, being the most popular person on the microblogging social network. Apple's previous deal with a singer was with the video for "Taylor Swift 1989 Wolrd Tour."