It seems that the famous analyst Ming-Chi Kuo It has real data on how the orders for the new iPhone 12 and iPhone 12 Pro are going. As of last Friday, orders for the new 6,1-inch terminals were already accepted, which will begin to be distributed on October 23.
So you only have data from these two devices. And they are really curious, contrary to expectations that Kuo had, and I suppose so did the company. If they thought that the sales leader would be the iPhone 12, due to its performance-price ratio, for the moment the first order figures for this weekend are higher than those of the iPhone 12 Pro than those of the iPhone 12.
It's only been three days since the new ones went on sale 12-inch iPhone 12 and iPhone 6,1 Pro. They are advance orders, which will begin to be supplied from next Friday, October 23.
And analyst Ming-Chi Kuo seems to already have the first figures of these sales, and the truth is that they have surprised him a lot. They do not match at all with the forecasts he had made.
He had estimated that the iPhone 12 model would be the sales leader with respect to the four models that have been put on the market. He had calculated that said model would have an order quota between 40 and the 45 percent of the total of the four iPhones.
However, the first actual order data shows that the most expensive model is being sold more, the iPhone 12 Pro, than the 12 to dry. Kuo blames it on Apple fans' initial preference for high-end models, strong demand in the Chinese market, and upcoming peak season demand in the United States and Europe.
Based on these first real numbers, Kuo believes that joint sales of the iPhone 12 and 12 Pro Max will be roughly 30-35% of total shipments of the new models this quarter. He has also rectified his expectations regarding the iPhone 12 Mini, estimating its orders at only 10-15% of sales instead of the 20-25% you originally planned.
The fanboys distort the first figures
The truth is that these figures really surprise me. In a year as complicated as the one we are living through. Undoubtedly the pandemic has had a direct impact on the pockets of many users, and it is strange that of the two iPhones that have been put on sale, it is the most expensive (remember that the price of iPhone 12 Pro starts at 1.159 Euros).
It is also true that these first figures are distorted With respect to the market in general, since the first to buy a model on the first day it goes on sale are the brand's unconditional fans, and they are always looking for the most advanced model, whatever the cost.
There will be wait a few weeks To really see the market share of each terminal, once the iPhone 12 mini and iPhone 12 Pro Max have also been released.