Microsoft goes overboard with its latest 'anti-Apple' ad

  microsoft jobs ad

We are used to companies technology of the moment attack, without respite, Apple. We've seen it in Samsung's ads for the last year and a half, Nokia's, and even Microsoft's. Samsung scoffed at people standing in endless lines to get a new iPhone; Nokia laughed at the iPhone 5 camera and called Apple phone users "zombies" and Microsoft has done nothing more than negatively compare the iPad to its Surface in various television commercials.

However, Microsoft has crossed the line with its latest campaign, published last Friday and that lasted 'a sigh' on the Internet. In this series of ads, we could see two senior Apple executives exposing two Apple leaders to the latest "stupid ideas" for the iPhones 5c and iPhones 5s. So far, everything "normal." The problem comes when we see that one of the leaders looks like Jonathan Ive from the back -good-; but the other one keeps a huge resemblance to Steve Jobs in his last months of life. Come and see:

A very bad joke that was earned thousands of reviews on YouTube channel from Microsoft in a few minutes. Microsoft then decided to withdraw all the ads quickly and issued a statement admitting "that they had crossed the line."

Once again, such a campaign attracts the attention of millions of people around the world, but for the worse. These companies should focus more on showing us how their devices work rather than attacking the competition with inappropriate ads like this one.

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  1.   santiagoc said

    "These companies should focus more on showing us how their devices work" completely agreed. Greetings!

  2.   Nasario said

    The only good thing that Microsoft did were commercials (they paid a good company that made the ads), now with this not even that.

  3.   kyokuruben said

    They should focus on showing the product, but when Apple did it, we all laughed at it and found it super funny (myself included). On the subject of Jobs, they may have gone too far, but on the other, you have to accept that what he started with his ironic ads against Microsoft, turns against him.

  4.   Jose said

    Scheme as they have nothing to do against Apple ... They get bored and spend in ads everything they do not spend on innovating or making their OS in good condition or their tablets that are a failure and in fact I did not like them .. But now even less .. How funny you are .. What h… .. From p… .. !!!! Shame I would have to give you .. Meteros with Steve Jobs may he rest in peace! That if it is not for him .. Right now we would be with obsolete mobiles and OS.

  5.   D said

    Pathetic

  6.   Ricky Garcia said

    I can not see the video, only the advertising that ironically is also against apple but this time on the camera of the lumia

  7.   Billy said

    Microsoft sucks. !!!!!

  8.   Carlos Trejo said

    Haha what a cajeta>. <They watered it with Jobs but the rest was good xD

  9.   AlexLogan ™ said

    With its tail between its legs, what can you expect from a company that has made its fortune on crappy software? Microsoft's days are numbered ...

    1.    Pol Brbs said

      But do you hear yourself? That they have passed is one thing, but that Microsoft has two days left there is no man with a head who can think that

      1.    AlexLogan ™ said

        Nobody said that "two days" is an expression, given the results of their latest products that have been a total failure. Learn to differentiate when you read and then give yourself the freedom to express your opinion so as not to look ridiculous.

        1.    bill said

          I do not agree, for something Bill is again number one in the list of the richest, and it is not precisely because his software does not sell

  10.   Carlos said

    They could make fun of their own spawn. As a web application programmer I go crazy with the I. Explorer browser, fortunately far surpassed by Chrome.
    The latest departure from MIcrosoft is that the usual javascript scripts to detect the version of a browser confuse IExplorer 10 with IExplorer 7. In both javascript it recognizes version "7.0"
    This upsets all the work done in years.

  11.   isemse said

    With these ads, all they do is expose their incompetence.

  12.   chicharrerico said

    The truth is that I am surprised to read these comments, I am in favor of freedom of expression and I respect your positions, but allow me to be perplexed. You defend two companies where those responsible for their successes and failures are "out of the game" (Steve Jobs DEP and Bill Gates retired) ... It seems that they pay you all to defend one side or the other. Then there is the typical one that jumps with that Apple KK and Android is the milk ... Anyway ... I think Android is very good, that it has managed to open a gap in a market where Apple had a lot of cattle ... Seriously, think for a moment, Apple is A great company right now by Steve Jobs (and his team), as it was demonstrated when they dispensed with him and then had to go "rescue" him to change the suicidal tendency of this company. A guy who liked each other could not even see, but with his "weird character" and his simplicity, he managed to change market trends, ways of being connected with each other, even in computer-animated movies ... However, their forms were a bit extreme, let's not forget that in advertising in the United States, almost everything is allowed, the technique of going against the competition is often used (Coca Cola vs Pepsi), it was also used by Apple (famous commercial of the 'hammer thrower'). Bill Gates, although for many he seems like a "copycat", he has known how to play with his cards (and his money) and has managed to maintain leadership for many years, even though we may admit it, worst of all, that even having systems “Tricky” operatives we kept using them and nothing happens. For all this and knowing that neither of these two important figures in the world of computing develops more ideas (or copies them), why defend two companies where there are NOT those that have given that difference to convince us as buyers ? Really, does anyone think that Steve Jobs has given Apple the formula to release new devices in 5 years? ... Man, if the test is the iPhone 5, 5C, 5S ... Well, I'm sorry, but I don't see it ... Just as Microsoft returns to what it was 10 years ago ... I prefer to think that there are still other geniuses "among us" who are more impartial and independent when developing new projects ... Sorry about the billet.

    See you!!!

  13.   hkjhgg said

    I doubt you have Apple devices ...

  14.   Adrian Fernandez Bautista said

    Stop discussing this, it hurts so much fanaticism, they are technologies with advantages and disadvantages one against the other, there are those who prefer to pay exclusivity and do not mind giving away their money, because one thing is that the product is worth every penny you pay For him and another that you are a fanatic and you are blinded by a product that is not worth what it costs, only once have I bought an iPhone and certainly the finishes are impeccable, or the mac is very good OS, but paying that much not even the case, really And with all due respect, it seems to me that Apple takes advantage of the blind love of its buyers, but in the end it is their money and they are old enough to know what not to spend on, and on. As for advertising please! It's business, it's competition, don't be sentimental, it's strategies, don't be ridiculous.