La innovation Consistency is key for streaming services to engage users. It is clear that one of the keys for users to stay in a service is its content, but also the functionalities that the service offers them. Netflix has always been characterized by understand and analyze user tastes and deliver new multimedia content intuitively. In the last hours, Netflix is including a section called 'The latest' in the iOS app and on smart TVs where we can see what series and movies will be released in the coming weeks and register a reminder. In addition, we can also see the content that has been published that same week.
Add reminders for the arrival of content on Netflix
The function is displayed as a new space named 'The last'. It is currently in the smart TV versions and is beginning to appear on some iOS devices. In this section we can see the titles of series and movies that have arrived the week in which we are, those that will come in the same week and those that will be published in the following week. Thus, and based on the criteria of personal taste, We will have series that will arrive on Netflix compatible with our tastes.
We can add reminders to let us know of the publication of the season or the arrival of a title that we want and at the moment it is published on Netflix we will receive a notification. This space is key so that users do not lose that dependence on the service based on their personalized tastes, according to internal company sources. It is expected that in the coming months Netflix will expand this space in all applications of mobile devices, in order to reach the maximum number of users possible.
