The iPhone 11 claimed success since its introduction. It was a "renewed" version of the iPhone XR, a previous bestseller difficult to beat, however, it collected all its small flaws and turned them into virtues, with more power, more colors, more cameras and ultimately much more. That is why it is not surprising that during the first quarter of 2020 the iPhone 11 continues to dominate sales in the United States with an iron fist so far this year.
We will see how these statistical data progress after the arrival of the iPhone SE (2020) to the market.
According to Consumer Intelligence Research Partners (CIRP) Between January and March 2020, the iPhone 11 and the "Pro" variants have taken 66% of the total iPhone sold in that period. Nor is it much considering that they are three different terminals and that there is not too much competition within Apple's own catalog. Nevertheless, 37% of those sales have been taken by the iPhone 11, the "small" and "cheap" shows its dominant position by showing that Apple has been right in its catalog. Thus, it dethrons the iPhone XR as the leader in sales, which is the one that had been the best positioned so far, a natural replacement, and the iPhone 11 is essentially an iPhone XR-2.
The iPhone Pro range has sold relatively well if we buy it with the iPhone XS and iPhone XS on the same dates, meanwhile. The 13% of sales that have taken the iPhone 8 and iPhone 8 Plus are surprising, what a face they will have left their buyers when they see the iPhone SE (2020). It seems that Apple's mid-range formula is working well and it offers more and more different products for all types of users. The iPhone 11 was going to be a hit, there is no surprise in the news.