Ads are key to capturing users' attention. Historically, Apple has been and is a company that takes care of every detail in every video it publishes on the web and in the media. Their ads are powerful, direct and visual, but above all, each one with a different objective and for a different audience. The new announcement of the Apple Watch Series 6 is titled "It already does", in which a narrator imagines the functions she would like her to have in the future. All these functions are already done by the new Apple Watch Series 6 and different people respond to their interventions with a "it already does".
"It already does," an ad to promote the Apple Watch Series 6
Two minutes and thirteen seconds. It is the duration of the new Apple promo to sell your new Apple Watch Series 6. Throughout the video we can see different users with the device highlighting all the news and new functions. Users reply by trying to ridicule a storyteller who imagines what she would like a smartwatch to look like in the future. However, for Apple the future is the present for the Series 6.
Check your blood oxygen level. Control your sleep. Take an ECG at any time. Introducing the Apple Watch Series 6. The future of health is on your wrist.
Since the launch of the first Apple Watch in September 2014 until now 6 long years have passed and six different generations of Apple Watch. The progress that the device has undergone in terms of health aspects is astonishing: real-time electrocardiogram, measurement of blood oxygen saturation, sleep monitoring, automatic detection of falls ... A long list that Apple has wanted to highlight in its new promotional "already does". The future is on our wrist for Apple.