When the telephony market in general had started to give symptoms of exhaustion, Apple pulled out of its sleeve the iPhone XR, a cheap iPhone that became the top-selling iPhone launched in 2018 for the Cupertino-based company. In 2019, it has improved even more if it fits the entry model with the iPhone 11, in addition to lowering the price.
The launch of the iPhone 11 has allowed Tim Cook's company gain market share in Europe, Australia and JapanHowever, it seems that the local market, the United States, has not gone the same way. According to the data published by Kantar for the third quarter of 2019, which includes only one week of iPhone sales, we can already get an idea of how the market is going.
IPhone market share increased in five European countries: Spain, France, Germany, Italy and the United Kingdom, with an average increase of two points. The increase experienced by iPhone sales in Australia stands at 4 points, while in Japan, the increase was much higher, reaching 10,3 points of growth.
However, in the United States and China, sales fell by 2 and 1,3 points respectively. The main reason that sales have fallen in China is due to the trade war that both countries are having. In China, smartphone sales from Asian companies accounted for 79,3% of sales, with Huawei and Honor taking 46,8% of total sales.
Samsung, for its part, still the king of the market in Europe, thanks to the A series, with which it has managed to place 5 of these models among the 10 best sellers throughout Europe throughout the third quarter of 2019. Samsung's A range has been the Korean company's response to the increasingly common competition from Asian firms, and based on the sales figures, it is clear that it is doing very well.
