Tim Cook has undoubtedly become one of the most mediatic CEOs in the history of Apple, just behind the technological guru that was Steve Jobs. It is inevitable to meet Tim Cook once a week in any news outlet giving interviews like any celebrity or music star, or at the epicenter of any news for being the protagonist of different types of activities. So is, Tim Cook is very, very media, just as Steve Jobs was, who although he sometimes denied it, he really liked the screen. The current CEO of Apple is hell-bent on introducing and diversifying Apple's product range like never before, but why is he bent on "innovating" at all costs?
Since the arrival of Tim Cook to the position of power of Apple we have found a barrage of presentations of many devices that have received applause and whistles. We have come across the Apple Watch, the iPad Pro, the 12-inch MacBook, the iPhone 5c, the gold and pink devices ...
It is quite obvious that Tim Cook seems bent on "innovating" almost at all costs, presenting and diversifying to the point of exhaustion the range of Apple products, which has not been with a number of different devices on its campus since the times of the great crisis. from Apple. It seems that Tim Cook has decided that the one who shoots the most has more options to hit, and the number of devices that are presented, especially now that it is possible the appearance of a new iPhone for spring, something so far never seen before.
From my humble point of view, this mania of Tim Cook for becoming so mediatic, as well as this intense shower of presentations and diversification is quite clear, his intention is to go down in history as the new Steve Jobs of the company, he does not want his passage through the company is inconsequential. However, to César what is César's, it is necessary to recognize Tim Cook for a job well done in Cupertino and the good financial condition of the company gives good faith to this.
Jobs had a great rival in Gates, something Cook lacks.
Jobs was a great marketer, he sold anything. Cook has simply launched bad products (eg iPhone case) that cause discontent.
Jobs knew how to get out of the Gates. Cook barely and has been semi-violated by the media.
Jobs knew how to create controversy around iDevices and the competition. Cook only created controversy based on his homosexuality.
I could go on with examples and the conclusion would be the same.
no two people are alike, neither better nor worse, simply steve is steve and tim is tim, each in their own way, although steve influenced tim to leave part of his legacy, that is why it has not changed drastically so much, many aspects remain the same, but in the manner of tim, sorry for not putting a capital in the names, greetings.