The latest official Apple Music subscriber figure is 60 million, a subscriber figure Apple reached last June. Since then, from Cupertino they have not updated that figure again, which prompts us to think about the reasons for this lack of information.
Apple is likely to want to follow the same policy it announced in early 2019 of not reporting the number of devices it sells each quarter, just as sales figures started to decline. If so, Apple Music growth is likely to have stalled or has reached its maximum.
If we consider that Spotify continues to grow every quarter, currently has 126 million paying subscribers, it is unlikely that the growth of Apple Music has stagnated, but it is also likely that by not offering its own application on other platforms, such as if you have Spotify, be a problem for users who not only use Apple products.
Whatever the reason, Apple has hired a former Warner Music executive. We are talking about Jeff Bronikowski, who will be in charge of the Strategic Apple Music Music Initiatives, as we can read in his LinkedIn profile.
While working at Warner Music, Jeff was in charge of creating strategic partnerships in the music market that positively impacted company and company revenues. investments in new technologies. This new signing will work from New York, where he currently resides, but will spend a lot of time at Apple's facilities in Cupertino.
Amazon announced a few days ago that the number of users who have its different streaming music services (free with ads, through Prime or under subscription) is 55 million while YouTube Music has 20 million paying users. Regarding the rest of the services, we know little or nothing about it. The only thing that is clear is that Spotify is and will continue to be king for years to come.
