Despite fantastic sales figures for the iPhone 12 range, largely motivated by the incorporation of 5G technology, it seems that it has not been enough during the second quarter of 2021, since the manufacturer Xiaomi has just overtaken Apple ranking second, behind Samsung.
As we can read in the last report of Canalys, the Asian manufacturer Xiaomi has become for the first time the second smartphone seller in the world with a growth of 83%, surpassing Apple that is in third position and that it has experienced a growth of 1%.
Ben Stanton, director of research at Canalys, affirms that Xiaomi has experienced massive growth in various regions mainly motivated by the fact that its smartphones are 75% cheaper than its competitors that offer terminals with similar features.
Xiaomi is growing its business abroad rapidly […] For example, its shipments increased more than 300% in Latin America, 150% in Africa and 50% in Western Europe. And as it grows, it evolves.
It is now transforming its business model from challenging to incumbent, with initiatives such as consolidating channel partners and more careful management of older stocks on the open market.
However, it remains largely geared towards the mass market, and compared to Samsung and Apple, its median sales price is around 40% and 75% cheaper, respectively.
Stanton states that it is going to be much more difficult with high-end devices, a market that is the main objective for the company now that it has established itself in the entry and middle range of the market.
However, it will not be easy, since it has to compete against Oppo and Vivo, companies that they are spending huge amounts of money on marketing.
For very good high-end models that both Oppo, Vivo and Xiaomi launch, the user who wants to enjoy the best of the best in a smartphone, in 90% of the cases It will opt, at the same price, for Samsung or Apple.