A death foretold: the iPod begins to disappear from Apple.com

It is a foretold death, although it will not be quick. The iPod, that great player that Steve Jobs introduced in 2001, is making less and less sense. When we want to listen to music, unless we don't want to consume a lot of battery, we usually do it with our smartphone. An MP3 player forces us to carry an "extra" device and that could be the reason why iPod sales have not been too good for a long time..

Considering the above, it seems that Apple has already taken the first step to make the iPod history. The iPod had its own section for 13 years in the online Apple Store, just like the iPad, iPhone or Mac, but this section has been eliminated to be included in the Music section, and is now in the background.

The Music section of apple.com It is mainly dedicated to the streaming music service Apple Music (although from Cupertino they assure that it will not be streaming music), but it also mentions products such as iTunes, which is "The hub of Apple Music and the gateway to a universe of entertainment”, Or some of the Beats speakers. If we enter the iPod section within Music, we will see the same thing that we saw before in its particular section.

It is clear that Apple is no longer focusing on the iPod. Lately they are not even named in the sales balance sheets, which is an obvious symptom that Apple wants to make the iPod disappear and more if we consider that the iPad is also seeing its sales are less good and it does appear in the balance sheets. In the case of the iPod, it seems that they no longer want to give it a lot of publicity, neither good nor bad.

I honestly don't think it's a good idea for Apple to “kill” the iPod. There are many cases in which users still use it, especially so as not to drain their smartphone's battery. There are also other users who do not want to shell out everything that an iPhone is worth and an iPod is the best way to use iOS. What I would make is an iPod Classic for the audio content hogs and a cheaper iPod Touch. My second proposal, when it comes to Apple, would be very difficult, but the first would not be a bad idea. Anyway, I think users are talking and sales are proof of it.