A Facebook executive calls Apple an "exclusive club"

La declaration war between Facebook and Apple began a little over a year ago with the Cambridge Analytica scandal. Since then, Mark Zuckerberg, Tim Cook and their respective executives have been making statements in order to criticize certain aspects of the DNA of each of the companies. In the case of Apple, its high prices and in the case of Facebook, its serious security problems.

The new statements come from the head of international relations and former British deputy prime minister Nick Clegg. At an event in Berlin, he said, without naming names, that "some big companies are an exclusive club, available only to consumers with the means to buy high-value hardware and services."

Apple is an "exclusive club" for Facebook

Facebook is free, it is for everyone. Other big tech companies make money selling expensive hardware or subscription services, or in some cases both, to consumers in rich and developed economies. They are an exclusive club, available only to interested consumers with the ability to purchase high-value hardware and services.

These were the words of Nick Clegg at an event in Berlin. As we can see, Clegg attack Apple without even saying his name, one of the characteristics of the war between these two technological powers. Although it is true that Apple technology is expensive, there are other factors that make the price higher than other devices on the market. However, Facebook cannot hide behind the fact that by having more users, it relaxes with privacy policies.

There is no exclusivity on Facebook. There is no VIP access. There is no business class. Our services are so accessible to students in Guatemala, ranchers in the Midwest of the United States, office workers in Mumbai, technology companies in Nairobi, or taxi drivers in Berlin. More than 2.000 billion people use our platforms because they can.

The problem lies when the priorities are different from the user, the backbone of any technology. The user has to have rights in social networks and in the technology they buy, and companies must be transparent with them. We will see how this war continues that looks to become ugly and rugged.