Apple's AirPods have faced availability issues since their launch, but that hasn't stopped them from dominating the wireless headphone market. A new report from market research firm NPD shows that Apple dominates the wireless headphone industry so far this year, very far from the competition such as Bragi or Samsung.
The report explains that more than 900.000 wireless headphones have been sold in the United States so far this year. Of those 900.000 Apple AirPods represent 85 percent of the total since its launch in December last year.
NPD attributes the success of AirPods to factors such as "very reasonable price, brand image and the performance of the W1 chip." In terms of audio quality, the firm says its research shows that features such as liPhone integration and Siri take precedence over audio quality.
A report made earlier this year showed customer reaction to AirPods, with a level of satisfaction about this product among users reached 98%. Tim Cook has stated on several occasions that AirPods have become a "cultural phenomenon" and has pointed out Apple's difficulties in keeping up with demand, difficulties that it seems to have solved in recent weeks.
If we stop to compare the prices of wireless headphones currently available on the market, Apple's AirPods They are among the cheapest, below even Samsung's Bragi and IconX. It is clear that comfort and integration into the Apple ecosystem rewards above the quality of sound that they can offer, quality that has always been one of the weaknesses of this device according to most experts.
