AirPods Get One in Four Wireless Headphone Sales

I have to admit that after seeing its design, I doubted that the wireless headphones that Apple introduced in September were going to be a success. My doubts began to dissipate when the AirPods They began to arrive at the different Apple Stores because everyone said they had bought or were waiting to buy some, and a report presented by Slice Inteligente has already confirmed the resounding success of the latest innovation from Cupertino.

The wireless headphone market grew a lot at the end of 2016, all according to the Slice Intelligence study. In December, a total of 75% of the headphones that were sold via the web in United States they were wireless, something about which Slice says that «It's no coincidence that that was also the month the AirPods were released.«. In fact, on the day of the official launch of the apple's wireless headphones, on December 13, the sales of headphones were no less than ten times higher than the average sales in the days before Christmas 2016.

On the day of the AirPods launch, headphone sales increased 10-fold

Since the launch of the AirPods, on December 13 via the web and on December 20 in physical stores, one in four wireless headphones sold has been Apple's wireless headphones, or what is the same, 26%. The data is already important by itself, but it is even more so if we take into account that this jump has been made from 0, which also means that many users trust Apple even without having too much information about the operation of a new device, something that, in part, I understand.

As for those who acquired them, Slice says that the 85% of buyers who bought AirPods were men, of which 35% are what are known as "millennials" (because they were already born in this millennium). Women tend to be slightly older, with 38% of them belonging to the Baby Boom generation (Wikipedia), that is, they were born, by definition, between 1946 and 1965.

Are you surprised by the data obtained by this Slice Intelligence study?