Snapchat revolutionized the entertainment industry and from social networks. Many are those who claim that applications such as Instagram or WhatsApp plagiarized the Snapchat base, and there is no doubt that similarities between apps are unnecessary. If we analyze these applications we arrive at a common denominator: Facebook. But a few weeks ago, the social media giant went a step further and integrated a kind of Snapchat in your application.
Mark Zuckerberg's social network relies on innovation and trying to discover new, more engaging and simple ways to share things with our friends. It is becoming increasingly clear: all roads lead to Snapchat.
And yes, Facebook is looking more and more like a vitaminized Snapchat
We are not the one to judge the strategies of each company, but we are able to see what functions are similar between different tools. The video that you have above these lines is the one published by Facebook with which announced its new camera within the application, a set of new functions that allow the user to capture images and videos in a simple way (and similar to that of other apps such as Snapchat and Instagram).
Great commotion was formed on Twitter after the publication of the Facebook Stories (It is not the official name of the social network, but it was baptized by the tweeters) and the latest data external to the social network suggest that these stories are not being widely used among the more than 1000 million users. The new camera, available for Android and iOS, allows you to apply live filters, share images with all users through stories.
But the most important thing is the ease of sharing multimedia content between users. Launching a lot of small details on the part of Facebook makes the experience in the social network better and better. And finally, it should be noted that those of Mark Zuckerberg have carried out campaigns alongside films such as Gru 3, Guardians of the Galaxy 2 or the new Smurfs movie, offering promotional filters.
