Amazon continues with its slow but determined immersion in the world of television and little by little it is bringing to Europe options that until now were limited to the United States. The latest release is Amazon Channels, an option with which you can contract individual television channels through its Amazon Prime Video platform, with the advantage that you will not have to hire complete packages but that you will only pay for those channels you want to watch. At the moment only available in the United Kingdom and Germany, it is expected that the expansion to other countries including Spain will be shortly.
With different video-on-demand services already perfectly established such as Netflix or HBO, live television continues to be one of the pending subjects for many. Channels such as Eurosport, Discovery Channel or similar are still limited to packages that can be contracted with your internet providers, which in most cases include channels that do not interest you at all, apart from the obligatory hiring of fiber optics, high connection speeds or installation of a huge and unsightly decoder. Amazon wants to end this and offer those channels independently, without having to pay for anything that you are not going to use. With prices ranging from 1,49 to 9,49 pounds depending on the channel you want to hire, Amazon Premium users in the UK and Germany can now pay only for what they want to watch.
The channel list is not too attractive or at the moment, and Amazon is going to have a difficult time expanding it. In the United States, for example, it has the advantage that it allows the hiring of HBO and Showtime, something that in the United Kingdom for example is not possible since Sky has the rights to both channels exclusively. But this is excellent news because this will undoubtedly mark the beginning of a new trend in the different content providers and we will have easier to see what we want and pay only for what we really want. There is no news of when it will arrive in Spain but hopefully it will be soon, either through Amazon or any other service.
