Amazon does not want to be left behind in the wireless headphone market, where Apple's AirPods have been a resounding success. Jeff Bezos' company would like to launch a product similar to Apple's wireless headphones but with better sound quality and with "integrated" Alexa.
With the smart speaker market teeming with products that include Alexa in addition to Amazon's own speakers, the company would like to enter the wireless headphone market so your virtual assistant can also dominate the “portable” market.
The arrival of the new AirPods with the option to use Siri through the voice command "Hey Siri" without having to make any additional gesture makes the integration of Apple's virtual assistant in your headphones much better, considering that they always depend on of a device with internet connectivity to be able to use it, since they lack their own connectivity. Something the same would happen with Amazon's headphones, according to Bloomberg, which would not have their own connectivity either so they would depend on having Alexa installed on a smartphone so that they could make use of it. It remains to be seen how they achieve this integration on iOS, where Apple's standards are much stricter than Google's on Android.
Where the Amazon headphones would improve on the AirPods would be in the audio, since the company is focused on getting the quality to be higher to differentiate itself from the Apple headphones. They would have a design similar to AirPods, without any additional support for the ear, as they do have the Powerbeats Pro. They would also include a charging box to extend their autonomy. Noise cancellation or water resistance? Nothing is said about these characteristics, or its price, although it will surely be very competitive, as is often the case with Amazon products.
Where I see more competition would be an Alexa on a watch, with connectivity to the home automation and raise your arm to ask for smart scenes just by telling you to turn off lights, set an alarm, or listen to music in the home environment with the same wifi, and outside home only for questions, news and games that he has in his store of skill for alexa, that I have been thinking for a long time, if the idea comes to Mr. Jaff Bezos and he would buy it for me, yes, the apple headphones do not change them. They are too good with the iPhone and Siri.