Some analysts say Apple will make less money for every iPhone X sold

When the new iPhone X was officially presented at the last keynote, many of the company's followers were waiting what would be the price, leaving aside practically all the news that Apple presented us, since most of it had been previously filtered.

In the United States, the starting price is $ 999, to which must be added the corresponding taxes in each state. As usual, many are the analysts and experts who are trying to get an idea of ​​how much money Apple will make with the sale of each device, since it is assumed that the higher the price, the greater the benefit, something that is not always the case.

According to the Wall Street Journal after having spoken with several analysts, the total cost of the different components that are part of the iPhone X, are double the manufacturing costs of the iPhone 7 presented the previous year. The price of all components, excluding the cost of assembling them, would be as high as $ 581, while the cost of the components that are part of the iPhone 7 was $ 248, according to Susquehanna Internaional Group, suggesting that the margins of Apple are smaller.

But these data must be taken with tweezers, since until each of the components that are part of it are identified, a real appraisal cannot be carried out. In addition, we do not know the price that Apple has paid for each of the components, a price that is not, by far, the same as if it is purchased in small quantities. Susquehanna claims that this information was obtained from sources in the assembly line.

To these possible costs of the components, we would have to add the cost of assembling each unit, a cost that according to many rumors has risen due to the complexity of mounting the display and the touch panel independently, as we informed you a few days ago. To the total production price, including the assembly costs, we have to add the R&D expense that Apple has allocated to this device, along with the distribution costs, the cost of the box, customs, maintaining the Apple Stores ...

Every year, Apple shows that the percentage of profits is around 30%, point up, point down, being practically the same as all technology companies, so to say that Apple has an inordinate profit from each iPhone it sells is talk for the sake of talking without taking into account any of all the aspects associated with the design, manufacture and sale of a product.