It was there for him year 2014 when Apple was trying something new, something under the name of Titan project whose purpose was power create the precious Apple car, a car with which they wanted to revolutionize the motor world, something like what the guys from Tesla have done. They called it the iPhone of motorsports, understanding it as the iPhone was the revolution of mobile phones.
Un project that is not at all easy since it involves facing large companies whose research in motorsports has spanned years and years. Today news of the Titan project is back, and it seems that they are not good at all for the guys from Cupertino ... And it is that Apple seems to have backed down, goodbye to the Titan project and therefore goodbye to the Apple car (or iCar) ...
The news seems quite reliable, it has been released by the Bloomberg agency, and as they say Apple would have canceled this Titan project by having slashed most of the jobs tasked with designing and building Apple's prized car. The dropouts, or layoffs ?, would have reached up to a thousand employees, and it seems that the boys on the block They have seen the idea of partnering with a car brand and contributing their technology to them more viable.
Technology to which, by the way, Apple has set a deadline, they do not want to rest on their laurels and it seems that are in a rush to revolutionize the automotive industry with technology designed for cars. And it is that the world of the motor is not a world in which a company without knowledge can get into, it requires an experience and in the end the guys from Cupertino seem to have realized, Good for Apple to change your mind and want to dedicate yourself to the idea of sneaking Apple technology into cars from other manufacturers.
I am glad to hear that they have canceled the project because frankly, I think it was going to be difficult to buy a car with this emblem on the front.
What reason do you have? It would cost € 150,000 knowing them, I am also glad that they leave the cars for the Germans
Of course, I am glad that innovations are canceled, please come, a little reasoning, for Apple to remove something and are you obliged to buy it? Better that they take it out now and thus it begins to drop in price as the other brands join.
by the way, I still remember when Apple announced this great project of the car, with its great design and functionality…. irony, gentlemen, this has been all rumors, a pluf, nobody really knows Apple's plans in the car industry, nothing came out officially, and maybe Apple's plans in this business are only from the beginning to improve apple car or anything to software level, will have collaborated with brands to test software or god knows who, but articles like this ruin the passion we feel for Apple and that is why we come to read, the most pathetic thing is to read the comments and that they are even worse than the article itself.
Come on man, but did anyone really think that Apple was going to take out a car? Really?
That they work on autonomous driving software still makes sense, but all of you who thought you were going to see a car with the apple logo were a bit lost. It would be a very expensive and zero-profit move for Apple.