Various digital media ensure that Apple Lossless Audio CODEC (ALAC), is analyzing New strategies marketing programs that radically drive marketing and marketing sales of the iPhones in the Physical Apple Stores.
Apparently in the last meeting where the sales statistics in physical stores, Tim Cook - CEO of the apple company - was relatively satisfied with the income relative to Macs and iPads, but he pointed that 80% of the iPhones they are bought outside of these stores.
Cook expressed the following:
The iPhone is Apple's central link product for the acquisition of other devices such as iPads and Macs, so it is essential that it is sold through a physical Apple Store so that new customers are immediately exposed to other products from the moment in which they enter the store. Although 80% of iPhones are not sold in Apple stores, 50% of all iPhones are repaired or replaced in Apple Store Genius Bars.
Tim Cook and other company executives are developing new initiatives to get customers to buy iPhones in physical stores. One of these initiatives would be the gift of a gift card of 50 dollars (40 euros) to those who buy an iPhone through the promotion Back to School.
In addition, Cook alluded to the next bet to boost retail trade that could be launched in the coming months. Although the details are scarce, there is speculation with the posibilidad to allow customers change an old iPhone damaged by a refurbished iPhone 5 (so-called refurbished). Not everything is there. It seems that more promotions will arrive in autumn, how could it be a adjustment across Prices of the iPhones. Tim also underscored the importance of iOS 7, and some executives discussed ways to promote the operating system when it comes out.
The event concluded by offering a feeling of confidence and evolution for the last quarter of the year. The question was in the air: will there be new products this year? "Wait a army of new products this fall ”was the answer.
More information - Back to school. Apple surprises by including the iPhone in its promotion