Every year the Mobile World Congress is held in Barcelona, the most important fair for mobile telephony and where the main brands take the opportunity to present the devices they will launch throughout the year. For the 2017 edition it seems that we are going to have a surprise since the Cupertino-based company appears on the list of exhibitors, with different stands. If this list of exhibitors is confirmed, it would be the first time that Apple appears as an exhibitor at the Mobile World Congress, the world's largest fair for the mobile industry. The next MWC will be held between February 27 and March 2, 2017.
Apple stopped attending these types of fairs in 2008, including the NAB Show and Macworld, although from time to time it usually offers an exhibitor at CES, the largest consumer electronics fair in the world. Apple announced the abandonment of this type of events in the last fair that Macworld attended, stating that the fairs is a way to find customers who do not shareHence, the appearance of Apple in the list of attendees at the MWC is a fact that draws a lot of attention.
Apple is looking for customers in different ways, more than before, like other companies and we do not consider trade shows to be an event that can benefit us in the long term. The increasing popularity around the world of the Apple Stores, with more than 3,5 million visits every week, and the website allows Apple to search for many millions of potential customers around the world in a much more innovative way.
Moment no official confirmation from Apple, but if it is finally confirmed, we will inform you promptly.