Apple approves an ad blocker that works with iOS 9 and blocks content in native apps.

It's unclear whether Apple is setting a precedent, or has "accidentally" allowed a new app, called Been Choice, to be approved on the App Store. The application aims to block ads not only in mobile applications, but also in native mobile applications , including Facebook and even the Apple News application itself. For this to work, Been Choice offers a combination of a content blocker for Safari and a VPN service, the latter allows you to filter ad traffic by deep inspection of incoming packets.

This is the same technology used by companies to filter confidential information and ensure it never leaves the internal network, explains Been Choice co-founder David Yoon. By integrating Been Choice, the application you can block ads before they reach your device.

It claims that it can block ads almost anywhere, including apps like Pinterest, Pandora, Yahoo, The New York Times, and Apple News. As well promises to block sponsored content videos in different applications. Only Twitter, as far as we know, is immune.

On the technical side, Been Choice offers two different settings related to ad blocking. One is the typical Safari content blocker like Crystal, 1Blocker, Purify, etc. (Users can enable ad blockers to remove Safari ads during web browsing sessions, a new feature in iOS 9).

The most extensive ad blocking is enabled through the VPN service. When activated for the first time, users will be asked to install a profile on their device. If you've ever had to install a corporate email, you may already be familiar with this process. When VPN is enabled, traffic is routed through Been Choice's servers, where deep packet inspection of data is performed on the content. You can then remove specific content, such as ads, through patterns.

«While we inspect the headers and the body, no user content is stored, and our filtering is done on the fly. This approach may be more familiar in its corporate form. For example, companies use deep packet inspection on their managed devices to ensure that sensitive information does not leave internal corporate networks, "explains Yoon.

Been Choice has another great feature: If you decide to let the ads go, you will be rewarded for it. From that moment on, you can earn cash (via PayPal)But the creators of the app want to add Amazon gift cards and the ability to donate the proceeds to charity.

With all this information we are waiting for Apple not to remove the application from its App Store. If you decide to use it, tell us how it works.