Apple partners with Carl Zeiss to launch AR glasses

Augmented reality glasses concept

Although many devices have yet to be (successfully) launched augmented reality, you don't have to be a lynx to imagine that RA is the future. Those from Cupertino have been looking askance at this market for a long time, but Pokémon GO made them see how important a simple game that allows us to see virtual animals on the real world can become. With this in mind and according to a publication by Robert Scoble, Apple is working with Carl Zeiss to launch the first AR glasses on the block.

According to Scoble, a well-positioned blogger surrounded by good sources, an employee by Carl Zeiss allegedly confirmed the society of the company he works for with Apple in a conversation that took place at CES in Las Vegas last week. It was at that event that Scoble asked them why if Carl Zeis had an augmented reality section there they weren't showing any AR products. He received no response, but the blogger believes that those in Cupertino lobbied to do so.

Carl Zeiss didn't present anything on AR at CES… why Apple?

Exclusive: Apple and Zeiss are working together on augmented reality optics […] A Zeiss employee confirmed rumors that Apple and Carl Zeiss AG are working on a pair of lightweight augmented reality / mixed reality glasses that will be announced this year. (I thought it would be next year, but now that I've seen this I think it will happen this year).

Logically, at this time we cannot know if what Scoble says will be fulfilled and we have to treat your information as just another rumor. What is certain is that there have been rumors that Apple was working on smart glasses that would connect to the iPhone to display images and all kinds of information.

If they finally do, be it this year or another, I am convinced that there will be a debate about who did what before in which Google can say that they were the first to launch smart glasses, but Apple, as always, will say that they did. they did work successfully. What do you think?


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