COVID-19 is still with us even if some countries and personalities do not want to accept it. The safety, hygiene and social distancing measures they will be the key from now on until an effective vaccine appears. In addition, companies have to update their protocols to begin to resume an activity that began to decline in March. Apple assured that it would reopen its Apple Store when the sanitary conditions of each territory were favorable. Throughout these weeks, stores have been opening across the globe and across the globe. but also overcome 50% of the physical stores open.
Hygiene, safety and social distancing in the Apple Store
Security is essential for a user to be able to access a physical store. Apple places great emphasis on this and ensures that no physical Apple Store will open until the sanitary conditions due to the COVID-19 crisis are favorable. In the same way, they assure from Cupertino that their hand will not shake to close stores in locations where the situation worsens. In addition, they have established a series of security protocols between staff and clients, including the following measures:
- Temperature controls at the inlet
- Masks for employees and customers
- Social distancing applied between clients and staff both in the workshop as in the physical part of the store
- Limited hours
- Cleaning of the store every hour and of the products when they enter the Genius Bar
- Integration of mental health services for physical store employees
The bulk of stores that are still closed are in Europe, while those in the United States are almost entirely open. It is likely that these measures of distancing, limited occupation and the use of a mask could be extended until the health authorities recommend other measures. However, Apple can boast that more than 50% of its physical stores have opened their doors and have begun to provide the support and service that many users wanted.